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Pitch Deck Guidelines
Description of customer pain and how the company solves it – concept & key elements
What the company does, for whom and why it’s compelling
Founders, key team members, and key advisors, with industry backgrounds and expertise
Market size, growth characteristics, segmentation
Competitors and competitive feature sets, plus your sustainable competitive advantages
How the company will sell its product, in detail, including roughly how much it will cost to build that sales engine
Product development, customer acquisition, partner relationships
What can go wrong and how the company plans to manage it
How much time and money it will take to get to cash flow break-even and five year projections. Show worst and best case scenarios.
Categories of likely buyers, rationales, list of specific likely buyers and comparable with valuation multiples
How much, what the company will use it for, what milestones it expects to hit
